Zach Parola is an Art Director & Designer in San Francisco, CA
Zach Parola is an Art Director & Designer in San Francisco, CA
A member of the E-Commerce Creative team, I was responsible for the strategy & design of site layouts, page structure, email marketing and targeted display ads.
Large promotions scaled across all mediums. Design was responsible for managing design & messaging consistency across platforms, teaming up with cross functional partners to create engaging content to drive top line sales.
Close partnerships with the Marketing team allowed us to use customer data and insights to increase engagement through design, technology and marketing messaging.
The e-commerce platform saw massive growth year over year derived from new implementation of responsive design, redefined content strategy, geotargeting and personalization.
Mass promotional emails sent out 1-2 times daily to list of 3+ million customers. Additional targeted program and promotional emails sent on a case by case basis.
Close collaboration with Marketing and Business partners to ideate promotions, content, length, frequency & duration, and ensure promotion cohesion across platforms. Leverage previous week’s sales numbers to drive bottom line and future growth.